There are many strategies to market a home care company, but some need a lot more time and money than others. For instance, launching a Google Ads campaign yields results faster than establishing an organic SEO plan.
However, when you first embark on a home care business, it’s likely your sights will be firmly set on getting clients in as soon as possible. Your chances of acquiring genuine referrals increase with the number of customers you can draw in and look after.
However, getting additional clients doesn’t just come through recommendations. Here are 11 methods you can use to get clients for your non-medical home care business.
You can create a business profile on Google through Google My Business (GMB), where you can use the Map Pack and Local Search to draw in more customers.
Since they appear in the majority of local marketplaces when people search for terms like “[Location] home care agencies,” it is crucial to develop your presence on GMB.
- List your firm on lead generation websites
Listing your home care agency on lead generation websites for the sector, such as Caring.com and SeniorAdvisor.com, is one of the finest strategies to attract additional clients.
These independent websites are trusted by customers, and they frequently appear highly in search results.
In order to benefit from the top ranks of the industry’s lead generation sites, get your firm included on these websites. Additionally, if you want greater visibility, you can buy highlighted listings, which will ensure that your business appears first in the list for the services you select.
- Gather and spread feedback on digital properties.
The market for home care agencies is quite competitive. The best approach to stand out once you’ve been discovered online is through social proof.
According to recent statistics, the typical customer reads 10 reviews before deciding whether or not to trust a company. Consumers read internet evaluations in the healthcare sector 89% of the time, and 87% think they’re significant. Additionally, 79 percent of shoppers say they put as much faith in online evaluations as they do in-person referrals from friends or family.
Because there is a perceived sense of trust, people will pick the agencies with the most positive evaluations. In order to effectively promote positive customer feedback across your most crucial digital domains, including your website, GMB profile, social network accounts, and lead generation listings, your firm must develop a campaign.
Working from a patient’s home exposes you to a range of claims, and if found liable, the costs of covering the resulting damages could put you out of business. When you have non-medical home care business insurance in place, you can rest easy knowing that you are shielded from most lawsuits that might be brought against you while doing your job duties. These insurance plans will help with anything and increase the confidence of your clients in you as a reliable service.
- Speak at civic gatherings
Speaking at local gatherings increases the awareness of your company, establishes your authority, and widens your professional network. Additionally, it gives you and your staff a chance to interact with the people in your community.
You could give talks in senior neighborhood centers, retirement complexes, assisted living facilities, nursing homes, and apartment buildings for seniors. Make sure you select pertinent and educational topics for your audiences, such as memory improvement and fitness.
5) Collaborate with local healthcare experts
Additionally, you can raise awareness of your home care firm by forming alliances with nearby medical specialists, such as doctors, occupational therapists, hospital discharge planners, social workers, care facilities, rehabilitation centers, and adult day care centers.
6) Word-of-mouth recommendations
The best strategy to attract new clients is to request recommendations from your existing and previous customers.
By building a strong relationship, it will be much simpler to contact clients in the future, which is the most efficient way to receive those referrals.
Incentives for recommendations can also be given to current clients. Give your clients referral cards every three to four months, for instance, with a discount on services for bringing friends to your business.
7) Work with complementary companies
Another choice is to collaborate with complementary companies like professional home health services, hospice organizations, or rehab facilities. There may be a daily nurse or therapist providing medical care at these locations, but there is frequently a need for non-medical personal care and other support services that you can fill.
8) Start a campaign with Google Ads.
Consider conducting a Google Ads campaign if you have some advertising money to invest.
This is a terrific method to showcase your home care business at the top of Google when people are searching for the services you offer, as there are over 52 million searches on Google linked to senior care each year.
Make sure you only bid on terms that have the potential to help customers to find your business when using Google Ads. Consider the search terms your clients or anyone acting on their behalf would use to locate home care businesses that offer the services you provide.
In addition to picking the right keywords, you should make sure that your ads highlight your core selling features, which should be “trust, independence, premium care, and flexible terms,” and that your landing page is expert and informative, with your address on a map and other contact information.
9) Place adverts in periodicals for seniors
You can post advertisements in senior media outside Google Ads, like neighborhood newsletters and magazines. To draw in new customers, you might also add a discount voucher with the advertisement: 20 percent off the first week of home care. As an alternative, you can also post free advertising on Craigslist and in neighborhood newspapers.
10) Make contact with volunteers or staff at the senior center.
It’s advantageous to network and establish connections with staff members and volunteers at the elder centers and care homes in your area. Building strong working ties with them pays off because they interact daily with your potential clientele and can readily recommend your services.
11) Promote a caregiver workshop together
You get a great chance to network with other family carers and share caregiving ideas and non-medical home care tips at caregiver workshops.
To provide attendees with even more value, you can co-host and promote the session with another local healthcare expert, like a doctor or geriatric care manager. Additionally, you might provide participants who want to trial your services with a special discount.