Interactive Television Solutions for IPTV

IPTV (Web Protocol Television) is a strategy of distributing television content material over broadband that enables a much more customised and interactive user knowledge. IPTV will imply a basic transform in viewing habits. Viewers will be capable to watch what they want, when they want to. Interactive Television services will be a important differentiator for the multitude of IPTV offerings that are emerging. Interactivity by means of a rapid two-way connection will lift IPTV ahead of today’s tv.

IPTV brings together the television, net and telephone. Considerably like cable or satellite tv, IPTV makes use of a set-top box (STB) that makes it possible for viewers to watch hundreds of channels and order movies by means of video-on-demand (VOD). IPTV utilizes broadband ADSL, the very same technology that delivers high-speed World-wide-web to the computer. This opens the door to considerably a lot more interactivity and the potential for thousands, as opposed to hundreds, of channels.

Locate What is On

All IPTV services will give fundamental interactivity to assistance navigation and search of the vast amounts of content. An electronic programme guide (EPG) will permit viewers to browse the linear and on-demand content material that is out there.

EPGs are probably to enable viewers to appear at programme listings up to two weeks in advance, and also appear back over programmes from the earlier seven days broadcast schedule. A strong search facility will enable viewers to appear for programmes by title, genre and keywords. Filters will let viewers to display lists of films, music, pay-per-view events and high definition programmes.

The EPG will be customisable by viewers, who will be capable to create their own line-up of favourite channels and content material. As nicely as complete-screen layouts, EPGs will have a mini-overlay mode which will permit the viewer to keep watching the current programme although browsing the schedule.

Individual Video Recorder

Numerous IPTV set leading boxes will incorporate a Private Video Recorder (PVR) that will allow programmes and interactive content material to be recorded. Viewers will be able to watch a single programme whilst recording one more. They will also be in a position to use interactive services or video on demand when recording in the background. Though watching linear Television programming, viewers will be in a position to pause and rewind reside tv.

The PVR will be programmed by means of the Electronic Programme Guide. Intelligent series linking will allow programme episodes to be recorded primarily based on preferences initially-runs, repeats, or all occurrences. Programme and film trailers will contain interactive links that can be selected to schedule a recording. Remote scheduling of recording will also be achievable using a mobile phone or the web.

Enhanced Television

With IPTV, viewers will be capable to watch a lot extra tv at the same time. Sports fans will be in a position to retain an eye on six games at when, on the exact same screen, or study a single game from a number of camera angles. Viewer involvement will be encouraged via voting, competitions and messaging solutions.


Interactive advertising will extend classic linear advertising. It will let advertisers to give product data in the form of an on-screen interactive brochure. This will re-enforce the brand messages and encourage viewer involvement with the solution. It will also enable a direct element to be added to any Television campaign, with responses becoming captured from viewers.

Communication Solutions

The two-way nature of an IPTV connection tends to make it best for providing particular person-to-particular person communication services. Instant messaging services will enable viewers to ‘chat’ via text messages while continuing to watch Tv. Video conferencing more than tv will let virtual household gatherings when household members are spread across the globe.

Solutions will be utilized both as stand-alone applications, and as add-ons to programming. Pals will be in a position to chat when watching a programme ‘together’ in distinctive locations. Phone-in shows will be in a position to display callers, linked straight from their home.

Neighborhood Services

IPTV will supply a lot of feeds of news, entertainment and information and facts. Viewers will be capable to personalise their ‘feed reader’ to match their unique interests. This will then collect up-to-date facts such as news headlines, sports results, share rates and travel updates in a single spot.

Dating services will allow subscribers to set up a profile and uncover compatible ‘matches’ to communicate with. Messages will be exchanged promptly, cheaply and safely, without having the security concerns of meeting in the actual planet.

Betting & Gaming

IPTV will provide a variety of betting and gaming on demand solutions. These will consist of sports betting solutions, where bets are placed on both reside and virtual sports. will be closely linked to the Television coverage, and will consist of in-operating betting. There will also be a range of casino style games such as roulette, blackjack, slots and poker. Some of these will be stand-alone games, other individuals will be linked to programming with either live or virtual presenters.