It’s important that you monitor both these figures. You would wish to visit a healthy percentage of new visitors every month to your site. A decline in the degrees of new traffic to the sight would flag up an issue. The issue would be that the web site isn’t reaching a new audience with the same people returning on a frequent basis.
Below the Visitors tab on the key menu is tab named Traffic Sources. The three main metrics to keep yourself informed of in this panel are these sources, direct, referring and search engines. Direct traffic accounts for visitors who arrive at the website directly via type the address in to a browser or via a bookmark, favourite or via a link in a record or email. Referring sites are those then are sending traffic to your website normally via backlinks or adverts positioned on them. Search engine traffic is those customers coming to your website via the search engines. All the amount of traffic are displayed as a share on the main screen but when you click through on the figures it provides you with extra information including the hard numbers for each metric service company names.
Hitting referring sites will take up a list of the very best ten referring sites this is often extended via the drop down menu to add around 500 sites within a page. Other useful information is the number and percentage of new visitors for all the referring sites and each site on its own.
Hitting the se tab with open a fresh page containing extra details about which search engines are sending traffic in terms of numbers, unique visitors, page views and bounce rate. If you’re running covered adverts you can also sort the info between paid, non-paid and combined traffic.
Another supply of data that is contained within the traffic sources menu is that of keyword referrals. By selecting Keywords in the primary menu a window will open showing which keywords and search phrases are bringing traffic to your website. Again these keywords can be divided between paid, non-paid and combined traffic.
It’s useful to see how many and which branded (those containing your company name or URL) and non-branded keywords are bring traffic to your website. An effective website needs to have a balance and non-branded keyword traffic. Branded traffic is already aware of your company and will probably convert into sales but it’s also wise to be capturing traffic for non-branded terms linked to your services or products.
Keywords could be easily filtered utilizing the free text filter at the end to either include or excluded or combinations keywords or terms. You can use this tool to looking at which are probably the most successful non-branded terms coming to the site.