The National Hockey League struck advertising and marketing gold when it held its very first Wintertime Classic in 2008. The yearly out of doors match played on New Year’s Working day has turn out to be the must-observe event of the season, earning praise from equally die-difficult and casual hockey followers alike.
This yr, the NHL and NBC, the tv broadcaster for the sport, are having an extra stage to promote the sport. 스포츠중계 introduced a partnership to combine the game’s broadcast with a social media marketing campaign, in a shift that could gain equally businesses.
“We are running the social and broadcast integration to take a look at the effectiveness and examine the info,” Michael DiLorenzo, senior director of social media marketing and technique at the NHL. “It must increase our Facebook Admirer base, because men and women should ‘like’ the website page to play. It also will construct a window into the occasion for those who may possibly not be in front of the tv.”
The thought is to get even far more followers tuned in and engaged with the recreation, in accordance to the social media consulting company that is operating the campaign.
Several “observe and earn” contests will be featured prominently on equally NBC and the NHL’s Facebook and Twitter web pages. Contestants that are fans of possibly on Fb or Twitter followers will have a likelihood to acquire possibly a Honda CR-Z vehicle, or trips for 4 to each Universal Orlando Studios and the impending 2011 NHL All-Star Game.
The two the NHL and NBC are not new to these kinds of social media campaigns, but this is the initial time they have collaborated on 1.
Commencing December 23, NBC will get started using photo submissions from supporters of its Fb webpage. A number of of the photographs will be selected to air during the sport. The community will also encourage the social media campaign through the working day foremost up to the game, such as for the duration of the Rose Bowl school football match.
The NHL has planned its initial promotional Tweet for December 31. Throughout the sport, the NHL could question fans to retweet messages and the 1st to reply will earn a prize.
This yr will be the fourth installment of the Winter Vintage. The Washington Capitals will consider on the Pittsburgh Penguins at Heinz Discipline, normally the property of the Countrywide Football League’s Pittsburgh Steelers. Other Wintertime Traditional locations have integrated Ralph Wilson Stadium in Orchard Park, New York, Wrigley Subject in Chicago and Fenway Park in Boston.